Virtually Irresistible
If you’re great at what you do but still struggle to get consistent, qualified sales appointments, this book will fundamentally change how you grow your MSP.
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As Heard On
Discussing why relationships and webinars outperform traditional MSP marketing.
More podcast appearances coming soon.
You Don’t Have a Lead Problem
You’ve probably tried the usual MSP marketing plays: SEO, content, cold email, LinkedIn outreach, lead magnets, agencies…
Yet the diary still isn’t as full as it should be.
You know you’re good. Your clients trust you. Your team delivers. But outside your existing network, your expertise is largely invisible.
You’re the Mozart of your local IT industry — playing to a room that never quite fills.
The Core Insight Behind This Book
Most MSPs don’t actually need more leads.
They need more relationships.
Almost every successful MSP grows through referrals, introductions, word of mouth, and existing business relationships.
This book shows you how to build those relationships deliberately — and at scale — online. Not by being louder, not by chasing prospects, but by becoming the trusted expert before the sales conversation ever starts.
What Virtually Irresistible Will Teach You
- Why webinars are the most effective growth lever for modern MSPs
- The REEP Framework: Relationship, Educate, Entertain, Present
- How to attract the right business owners — not price shoppers
- How to turn visibility into referrals and booked appointments
- Why talking about “cyber threats” no longer differentiates you
- How to grow without relying on cold outreach or constant content creation
No theory. No fluff. Just what works in the real world.
Who This Book Is For
- You run (or want to grow) an MSP or cybersecurity-focused IT business
- You’re tired of chasing leads that go nowhere
- You want consistent sales conversations without being salesy
- You believe relationships matter — but don’t know how to scale them
- You want a strategy that still works as platforms, algorithms, and AI change
This Book Is Not For
- MSPs racing to the bottom on price
- Startups chasing anyone with a credit card
- People looking for quick hacks or shortcuts
Why Listen to Scott?
Scott has been on every side of the MSP equation: engineer, salesperson, MSP owner, and MSP growth partner.
Over the last 8+ years, he’s worked with hundreds of MSPs globally, refining one core truth:
This is the fourth and final marketing book Scott plans to write for MSPs, because the underlying problem has now been solved.
If You Heard Scott on a Podcast…
…and something resonated — the frustration, the missed potential, the feeling that there has to be a better way —
This book is your next step. Not to add more noise, but to build something that compounds.
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